Several years ago, while chatting it up with my Womens’ Business Group (in real life that is), I heard the word, “twitter” for the first time. “What’s a twitter?” I asked. That moment changed my life. I know, I know it sounds very dramatic, but the next few weeks learning about Twitter were exciting, confusing, and actually changed the course of my career.
Now as a social media coach, one of the questions I get most often is “What the heck is a hashtag?” A hashtag is a way to mark a keyword. For instance, in the payments world, I like to watch all the new and exciting changes happening, so I type #payments in the search box on Twitter. Anyone who is talking about payments and uses the hashtag #payments will pop up in my stream of tweets. You can do this for any keyword and if someone is tweeting about it right now, it will pop up.
On the flip side of searching is getting found. If you have an event or keyword that you want other people who are interested in the same keyword to find, use it in your tweet. For instance, I might tweet, “Paid with my phone today at Starbucks #payments” perhaps with a link about the experience. Also, important to note: anyone who is searching on that hashtag will see it, NOT just your followers. So this opens up a much larger audience.
Here is a short video on hastags. Follow me on Twitter @denisebahs and let’s connect!