Imagine walking into your bank and visiting the ATM, except instead of giving you cash, you got a HUGE thank you. And I mean HUGE, like tickets to a baseball game, money for college, a family trip to Disney World, just to name a few. You would be blown away. Check out this video on the most personal, touching and brilliant marketing campaigns ever done by a financial institution.
Why is this so touching? Because it is unbelievably unexpected. It’s unheard of. This brings up so many questions, that I wish I had the answers for, like, how did the bank, TDCanada, know these people needed this stuff? Who came up with this idea? You may be asking yourself if it paid off. In less than 2 weeks, the video has been viewed nearly 7 million times. Wow.
Bravo on putting the person back in personal banking.