Steve Jobs was quoted as saying “Innovation is connecting, not reinventing.” It made me think about the VerifyValid innovation. On the surface, the VerifyValid service, which is the enablement of sending check payments via email, is pretty vanilla sounding to some people. After all, the check payment system has been around for more than 100 years – checks aren’t new. But, when someone looks in their email inbox and they see a check waiting for them, their face lights up.
Why? A connection has been made. Here’s how it goes…Wow! I can send and receive checks in real time where I live – online. I don’t have to reach for my physical checkbook, or wait for the mail, or spend money on stamps. Finally! Why hasn’t this been possible before? It’s such a no-brainer. This is a REAL check?
Yes, these checks are real and they find you – you don’t have to jump through all the extra hoops. The gap has been closed – the connection has been made.