Fast forward 30 years and your kids are reminiscing about their childhood. The Ice Bucket Challenge will surely be a defining phenomenon that marks the 2010s decade. It has taken on a life of its own. To date, nearly 3 million people have participated and more than $30 million dollars have been raised. It has sparked controversy and drawn out the naysayers: wasted water, supposedly more important needs, charity as an afterthought, and according to some, just plain dumb. The good, the bad and the ugly. That’s life and since social media is a big magnifying glass on life, it gets amplified. But just because a few people think it’s dumb, doesn’t make it so.
I watched this video below for the first time today about the guy who started it all Peter Frates, who suffers from the disease. If you’ve participated and donated to the cause, like I have, but are not familiar with how this meme got started, check this out. Years from now, you’ll be glad you were part of this phenomenon, especially when we all helped find a cure (hopefully), one ice cube and Facebook post at a time.
In addition to this inspiring video, I included some of my favorites, as well and a link to donate. Enjoy!
Donate to ALS at http://www.alsa.org/