If you look at my 13 year old daughter’s Instagram account, #you #might #find #something #like #this #orthis! I tried to explain to her that no one is searching on the term “#this”, but all I get is the #ohmom eyeroll. Some teenagers and twitter newbies alike don’t understand the actual purpose of hashtags. The actual purpose is marking a term so it can be found in search. See What the Heck is a Hashtag.
Here is a great example of hashtag misuse below:
Almost no one will search on the words, #too or #many. It’s possible that the @Skittles person knows this and is poking fun at hashtagging. In addition to tweens and teens misusing hashtags there are many others. The 7 types of Hashtag Abusers blog post lays this out. My personal favorite is the #HashtagStringer where people string a bunch of words together #englishteacherseverywherearecringing.
But, used correctly, hashtags can amplify your message and create visibility for your business. Perhaps one of the most overlooked uses of hashtags is surrounding business events, such as trade shows and conferences. Use the event hashtag, such as #Finovate or #IBMImpact (both taking place this spring). If I were attending either of these events, I would begin listening to what is being said a couple weeks ahead of time, check out who is tweeting, who is speaking and pay attention to the trending topics in the discussion.
You can also take advantage of the opportunity for additional exposure these events offer. Before an event, share your blog post, relevant article or tee up a question and here’s the important part, be sure to include the event hashtag, so the people searching on it, see your tweet. Not only will other attendees see it, but if the event organizer sees it and retweets your tweet…#jackpot.
This post wouldn’t be complete without this Jimmy Fallon and Justin Timberlake video poking fun at the abuse of hastags. Enjoy!
My kids think I don’t know what I’m talking about. But hey kids, #whohasmorefollowers? (JK, I don’t get hung up on numbers, but that’s another post for another day).