We’ve come a long way baby when it comes to giving up our identities and sacrificing privacy (and that is strictly an observation, not necessarily a rant). It’s just the way the world has changed, and Apple has been instrumental in leading the charge.
Apple Pay is scheduled to be released in a couple days and I will be one of the first in line to use it. Apple began using fingerprint technology in the iPhone 5 for the unlock feature. People love it – according to Lee Wetherington, Director of Strategic Insight with Jack Henry & Associates and keynote speaker at the Concepts Payments Conference last week – fingerprint scan is 3-to-1 most preferred method of biometric authentication among consumers.
First, we got accustomed to just unlocking our phones with our fingers, the next step will be to use our fingerprints in conjunction with Apple Pay at the cash register. Fifteen years ago that would not have flown over with the consumer. Consumers groups were upset with banks for requiring fingerprints to cash checks. Here’s a quote from an article published in 2000. “While fingerprinting is cheap and easy for banks, consumers who need to pay their bills are forced to give up one of the most precious things they own – their identity.” – California Public Interest Research Group
Wetherington points out that people really HATE giving up their privacy, UNTIL it makes something more CONVENIENT, like unlocking a phone or paying for something. How do you feel about using your fingerprint? Does it make your life easier? Is there a negative impact?