Sitting in Quebec City, Canada, having just finished a “Blonde” beer and Poutine (a common dish that spells heart attack waiting to happen) the waiter gave us our bill. When I pulled out my credit card, he handed me a handheld payment terminal. I looked at the waiter with a confused look on my face. Why was he handing me this? Isn’t he supposed to take my card and run it for me? Apparently in Quebec (and elsewhere I suspect), people are not separated from their credit cards. What a security lightbulb moment! Brilliant!
I looked at the machine and there weren’t any “dummy proof” instructions, which I needed after finishing my Blonde Canadian beer. Sidenote: Canadians take their beer seriously.The screen, nor the buttons had any obvious instructions. The waiter walked me through the process in which I entered my own total, added the tip (choice between exact dollars or percentage) and ran the transaction. As the weekend went by, I got more and more comfortable with how to do it. If I wanted to use my card, this was my only option. So, perhaps with consumer adoption, it’s all about options. People will learn if they motivated by necessity. And I suspect after a number of Blonde beers, I was not the only patron who needed help!