You’ve just been informed that on top of your regular job, you need to participate in social media. Gulp. It seems daunting – every time you look at LinkedIn, it seems like people are trying to sell you something or find a job. Not to mention Twitter – isn’t that only for 14 year olds?
These feelings are completely normal. As an outsider looking in, it seems like a complete waste of time. Here’s a few tips on how to avoid overwhelm and get to the good stuff (it is there).
- Figure out your goals. Do you want to use social media to find sales leads, do research, monitor competitors, promote your brand, etc.?
- Find your people. Where are the people you want to reach hanging out in the social channels? Do you have a trade association? Are there LinkedIn Groups specific to your industry? Who are the well-known bloggers in your industry – look at the comments. These places provide insight into conversations already going on (that you didn’t know existed).
- Decide how much time you can spend. Make it a daily routine. Spend 15-30 minutes each day (in the morning if you are an early bird, or at night for night owls). After that, leave it alone. You can spend hours on end if you are not careful.
- Stick to the 9 to 1 rule. For every nine helpful, valuable pieces of content, it’s ok to post something promotional. Anything more than this will be seen as too salesy. No one wants to be sold-to.
- Relax. Rome wasn’t built in a day. You can’t possibly consume everything that’s out there, so use some tools to help you filter and share. The rest will take care of itself.
What are your biggest obstacles with regard to social media? Please add a comment on your social media journey – are you just starting or a seasoned pro?